It can also be a method for showing the members of the regime who may be inclined towards change that opening up to the outside world will not bring about the apocalypse that the paranoid hardliners predict.
But for Burmese tourism to be done right, the government must make the changes necessary to allow responsible travelers to conveniently visit the country, and those tourists that do visit must listen to all of what Suu Kyi said and demand that their stay benefit the Burmese population as a whole, and not just the powerful elite.
If both these things occur, then the Burmese people can happily say to visitors: “Welcome to the Golden Land.” But if either does not occur, then visitors to Burma will be walking right into a tourist trap.